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Live Website Launches

Friday 24th February 2017

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Hundreds of thousands of people around the world are preparing for their annual adventure racing fix as the GODZone live website launched at 6am EST today.

The proprietary website godzoneadventure.com has been developed by IT specialist Ian Edmonds and GODZone Race Director Warren Bates in association with Queenstown based web and graphic design agency Swordfox.

The site enables followers around the globe to monitor the progress of the 280 GODZone competitors as they navigate their way around the 450km expedition course in and around Queenstown.

“ The real time data loaded to the live site is quite complex in comparison to our general website,” says GODZone Race Director Warren Bates.
“Innovative technology allows us to deliver layers of real time information, news, photos, video, tracking and results around the clock.”

“ The development of this site has revolutionised how people follow adventure racing and enhanced the online viewer experience giving people a ring side seat to all the action.”

Last year the live GODZone site received 111,543 unique viewers and more than 1,822,160 page views. Website traffic came from Australia, USA, UK, Canada, Sweden, Ireland, Japan and France.

Each team carries a global satellite-tracking beacon (Yellow Bricks) throughout the course. The GPS trackers automatically send the teams position via satellite back to the GODZone website every 15 minutes.

“ The yellow brick trackers are one of the most robust and reliable systems available and perfect for the New Zealand landscape and environment teams are racing through,” says Warren. “ The live tracking map shows where each team chooses to go, their navigational decisions, when and where they stop and for how long. If a team makes a mistake or take a wrong turn it is there for everyone to see and this gives followers valuable insights on the course,” says Bates.

The live site is the ‘go to’ knowledge hub for the entire week of racing.

“ Our social media monitoring and engagement is at an all time high and we spend considerably amounts of time and energy to ensure the very latest information is loaded day and night. All of this data includes our FB, Twitter, Instagram, Vimeo and Youtube feeds that add to the complexity of the online experience.”

“We get many messages from people telling us they are constantly tuned to the site keeping watch over their teams dots moving slowly around the course. Its highly addictive.”

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